O U R  S T O R Y

The Jayanti Reddy label epitomizes an elegant and relatively understated sense of style with a strong emphasis on naturally dyed, hand woven textiles that are embellished with intricate hand embroidery.
It infuses traditional clothing with a unique sense of style and understated elegance. The result is a classical and intensely personal fashion statement. Our casual wear, in sleek signature style, and our opulent formal/festive collections are both characterized by the sense of craftsmanship, style and creativity that is quintessentially Jayanti Reddy!

A B O U T  T H E  D E S I G N E R

I was born and raised in Hyderabad. I earned a major in Business Administration and Marketing at Case Western Reserve University, Ohio. Graduated in 2009, and started my label in 2012. I have no formal training in fashion. I was self-taught. Although a career in fashion didn’t seem likely, I was always drawn to creativity even as a child. And when I realised I had great passion for clothes, I decided to enter the field of fashion.

“Every great design, starts with an even better story” – Lorinda Mamo

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