O U R S T O R Y
Label portrays old world charm and understated elegance
The hand woven textiles are embellished with intricate hand embroidery.
The Jayanti Reddy label epitomizes an elegant and relatively understated sense of style with a strong emphasis on naturally dyed, hand woven textiles that are embellished with intricate hand embroidery. It infuses traditional clothing with a unique sense of style and understated elegance. The result is a classical and intensely personal fashion statement. Our casual wear, in sleek signature style, and our opulent formal/festive collections are both characterized by the sense of craftsmanship, style and creativity that is quintessentially Jayanti Reddy!
Craftsmanship and attention to detail
Designed to be diverse, occasion worth and timeless
A B O U T T H E D E S I G N E R
I was born and raised in Hyderabad. I earned a major in Business Administration and Marketing at Case Western Reserve University, Ohio. Graduated in 2009, and started my label in 2012. I have no formal training in fashion. I was self-taught. Although a career in fashion didn’t seem likely, I was always drawn to creativity even as a child. And when I realised I had great passion for clothes, I decided to enter the field of fashion.
“Every great design, starts with an even better story” – Lorinda Mamo